Boxing tourney logo, anthem unveiled

Make Some Noise... and the noise proved to be an instant hit.

By Our Special Correspondent in Guwahati
  • Published 7.11.17
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Assam chief minister Sarbananda Sonowal and Boxing Federation of India's president Ajay Singh unveil the mascot of the championship in Guwahati on Monday. Picture by UB Photos

Guwahati: Make Some Noise... and the noise proved to be an instant hit.

The anthem for the AIBA Youth Women's World Cup Championship boxing tournament, to be held here from November 19 to 26, was released by Assam chief minister Sarbananda Sonowal and Boxing Federation of India (BFI) president Ajay Singh along with the logo and mascot of the meet on Monday.

Under the supervision of celebrated singer Shaan, Kunwar Juneja's lyrics set the tone and Sunidhi Chauhan's voice took the anthem to a whole new level. Featuring Olympic medallist and brand ambassador of the meet M.C. Mary Kom and the India youth team probables in the video, the very first line Dil mein junoon hain... sets the tone for portrayal of a modern Indian woman's strength, independence, ambition and resilience.

The lyrics are a mix of Hindi, English and Assamese and blended with foot-tapping rap in between to elevate the energy and tempo of the song.

A female one-horned rhino was unveiled as the mascot. Anointed Guppy for her nature of mixing with people, the mascot has been chosen as a symbol of strength and endu-rance, something Indian wo-men are known for, traits that are also synonymous with boxing.

The logo embodies strength and heritage of the land infusing two key elements: the strength of an Indian woman in the form of a female boxer and the culture of Assam through the gamosa. It has also integrated the national flag's three main hues - saffron, green and white.

The BFI also announced two-time Olympian Shiva Thapa and leading singer Zubeen Garg as brand ambassadors of the tournament.

The BFI named an 11-member India squad comprising Sonia, Jyoti, Nitu, Sakshi, Shashi Chopra, Vanlalhria Tpuii, Ankushita Boro, Astha Pahwa, G. Niharika, Anupama and Neha for the 10-event tournament.

Altogether 192 pugilists from 38 countries will be seen in action in the knockout tournament.