Assam tea a hit in China

Teas from an Assam garden has evoked a good repsonse in an expo in China by getting orders from foreign countries. Assam teas are also finding a good market in the neighbouring country.

By ROOPAK GOSWAMI in Guwahati
  • Published 8.07.18
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Visitors at the Rujani Tea stall at a tea expo in China

Guwahati: Teas from an Assam garden has evoked a good repsonse in an expo in China by getting orders from foreign countries. Assam teas are also finding a good market in the neighbouring country.

Aideobarie garden from Jorhat district in Upper Assam, which sells teas under the Rujani brand, is the only participant from India at the Emei Tea Expo at Emie Shan city in Lechan County in Sichuan province of China.

Altogether 276 tea brands and manufacturing companies, mainly from China and 36 international tea companies, are participating in the expo, which started on Friday and will conclude on July 9.

Rujani Tea is an online tea store of Aideobarie tea garden.

"Rujani's speciality black whole leaf teas have found great demand from the foreign tea purchasers attending this exhibition. We have confirmed orders from Simply Tea of Denmark and Le Partitude of Paris. Discussions are on with Sharon Johnson of the Australian Tea Masters and other buyers from Australia, the US, Thailand, Malaysia and Italy," Raj Barooah, director of Aideobari tea estate, told The Telegraph.

Altogether 26 varieties of tea are on display. Some of them are White Tea, Baimudan Bliss and Sliver Needle.

He said there were enquiries from many Chinese tea buyers for their CTC tea, which is now popular among Chinese youth who see the traditional Chinese tea drinking ways as not fashionable and like a grandpa beverage. Milk tea and chai lattes are the urban youth's new drink. Sri Lankan brands have already got a foothold in this country but Indian teas have a great potential as well.

"We find that that there is great potential for premium Indian black teas to sell in Europe and are trying to explore this route. We have held discussions with several tea companies. This is because Chinese tea is quite over priced at the moment because of rising labour costs in most of the tea areas of this country," he said.

"However the most popular Chinese tea, domestically and in their export market, is the fermented tea, called Puer teas, from Yunnan province. We should conduct studies and research on this category," he added.

He said Rujani Tea's newly developed online platform will soon collaborate with some international tea aggregators.

"This we hope will take Rujani Tea, as an Indian tea brand, to the homes of many international homes," he said.