Calcutta, July 18: Electrical goods maker Havells India is targeting a 15-16 per cent growth in revenue from the eastern region in the current fiscal. The region contributed 23 per cent to the company's revenue in the previous fiscal.
"We had a turnover of Rs 1,200 crore last year. In the current fiscal, we are aiming a Rs 1,400-crore topline from the region," said Y. K. Gupta, associate director of Havells India.
"The eastern region has been one of the largest markets for Havells and we see a huge potential for our entire range of products here. We have a strong distribution network and would strengthen it by adding over 100 dealers across the region," Gupta added.
However, the electrical equipment maker has no plans to set up any manufacturing unit in the east. The company has eight plants abroad and 11 in the country.
Anil Sharma, corporate communications head of Havells India, said the company was looking to reach out to consumers in remote areas.
The company recently launched a range of circuit breakers, named Euro II, designed and made in India.