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Ramdev's Patanjali goes online with Amazon, Flipkart and a 1,000-cr target

Baba Ramdev at the announcement of availability of Patanjali products across major online portals in New Delhi on Tuesday. Picture by Prem Singh

New Delhi, Jan. 16 (PTI): Baba Ramdev’s Patanjali Ayurved on Tuesday announced its move into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart, and targeting over Rs 1,000 crore this year itself.

The Haridwar-based company said it has partnered eight players, which also include Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online.

Besides, Patanjali said it will also expand into new product segments such as bottled water through brand 'Divya Jal' and apparels and footwear under the brand name 'Paridhan' this year.

”Online mechanism aims to provide convenient and efficient options along with extension of traditional retail market”, said Baba Ramdev.

He further added: “We are targeting sales of over Rs 1,000 crore this year and would try to have more than that as we have just started now”.

The Haridwar-based company had started online sales of its Swadeshi range of products, through its platform www.patanjaliayurved.net on trial basis and got encouraging results, Ramdev said.

”This was reflected in online sales which crossed Rs 10 crore during December itself, the highest online sales by any FMCG brand in a month,” he added.

Besides, Patanjali is also expanding its retail network in brick and mortar format and has plans to introduce more products in the value based small offering targeting rural customers.

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