The Telegraph
Wednesday , June 14 , 2017
 
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Google help for small units

Calcutta, June 13: The Indian arm of Google wants to help small entrepreneurs and businesses use Internet to expand their businesses.

"Estimates suggest that there are 51 million SMBs in the country of which today 10 million can be found out on Google through search results or Google Maps," said Shalini Girish, director (marketing solutions) of Google, highlighting the potential base of enterprises that could utilise Google's platform to reach out to more clients and consumers.

She added that a joint study with KPMG shows that digitally engaged businesses are able to grow their customer base significantly and increase revenue and profit in the process.

To cater to the technology needs of small and medium businesses, Google has introduced an initiative called 'Website with Google my Business' that aims to build a free, mobile optimised website from data and photos sourced from the company.

Over 120,000 Indian businesses have participated in the pilot rollout of the website, which is part of the Digital Unlocked initiative of Google created to empower small businesses with essential digital skills both online and offline.

The technology firm has also launched Primer, a mobile application designed to teach marketing skills in an easy and interactive way.

As part of the offline training process, Google India has partnered Ficci to hold 5,000 workshops in 40 Indian cities over the next three years.


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