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Spencer's online foray

Shashwat Goenka in Calcutta
on Wednesday. 
A Telegraph picture

Calcutta, Dec. 16: Food first hypermarket Spencer's Retail has waded into the e-commerce space by acquiring a Delhi-based start-up with a promise to kick off operations in Calcutta by April.

Food and grocery will be the first segment Spencer's is going to offer online, followed by home and electrical appliances and apparels, Shashwat Goenka, the scion of RP-Sanjiv Goenka Group, which owns the national chain, said.

"Our target is to grab a share of the wallet of those who visit hypermarket infrequently. Moreover, there is a young generation who wants to do everything online," Goenka, who is also the sector head of Spencer's Retail, said.

Everything which is available at Spencer's stores will be available online. A customer can use the Net, mobile app or IVR system to deliver products at the doorstep.

Meragrocer.com, which Spencer's acquired for an undisclosed amount, is already following this model in Delhi and Gurgaon.


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