Bollywood has a new muse — Bhojpuri.
Established members of the Hindi film industry are banking heavily on Bhojpuri to promote their film and also create a niche in Bihar and among people who speak the language.
Raj Sippy of Satte Pe Satta (1982) fame is making a Bhojpuri film, Yoddha, the music of which has been composed by Bappi Lahiri.
Mr. Perfectionist Aamir Khan recently shared the poster of his upcoming film PK in Bhojpuri. Even rapper Honey Singh has decided to sing the Bhojpuri song Lollipop Laagelu in his inimitable style.
“The Bhojpuri film industry has become very vibrant. If you make good films with good music, people will surely like. People are relying on the Bhojpuri film industry because it has a huge market value. I am directing my first Bhojpuri film and I am not going to stop at this. More Bhojpuri films are on the cards,” Sippy told The Telegraph over phone from Mumbai.
Before Raj Sippy, Bhojpuri film Mai Ta Bas Mai Badi (2008) was released under the banner of GP Sippy Multimedia Entertainment.
For the promotion of PK, Aamir posted his second poster on Twitter saying: “Ei dekha, humaar dusra postarwa.... ei ma tiraanjister bhi nahi hai... Ka samjhey? (See my second poster… there is no transistor in it, what do you decipher?)
Aamir also took special classes to learn Bhojpuri as he has to speak the language throughout the film.
Honey Singh would remix the famous Bhojpuri number Lollipop Lagelu from actor and singer Pawan Singh’s 2006 album.
“It is a matter of great pride that Bhojpuri songs have elevated to such a standard that India’s top rapper has decided to take it to the international level. This proves that Bhojpuri is earning respect from all sections of society,” said Pawan.
Many superstars have been associated with the Bhojpuri film industry. Actor Dilip Kumar and wife Saira Banu jointly produced Ab ta Banja Sajanwa Hamaar in 2006. Superstar Amitabh Bachchan has already worked in three Bhojpuri films — Ganga, Gangotri and Ganga Devi. Actors like Mithun Chakraborty and Ajay Devgn have also worked in Bhojpuri films like Bhole Shankar and Dharti Kahe Pukar Ke respectively.
On Bollywood’s inclination towards the Bhojpuri film industry, film critic and adviser to Patna Cine Society R.N. Das said: “The film industry is emerging as a profit-making business. Their films get completed in three to four months. They are usually small budget films but bring in a lot of revenue.”¯
At present, the Bhopuri film industry is worth Rs 2,500 crore. In 2011, the industry completed its golden jubilee. The first Bhojpuri film, Ganga Maiya Tohe Piyari Charhaibo, was released in 1961.
“We need skilled writers and directors in the Bhojpuri film industry. That day is not far away when most actors and directors would be eager to work in Bhojpuri films,” said actor Ravi Kissen.