The Telegraph
Monday , August 18 , 2014
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Jain Irrigation targets east

Jain: Growth focus

Mumbai, Aug. 17: Jain Irrigation Systems is looking to grow at 20 per cent annually, benefiting one million farmers every year over the next five years.

The company is upbeat on account of its expansion efforts and new crops that will be adopted over the next three to five years.

Based in Jalgaon, Maharashtra, the company’s irrigation technology was initially used to grow fruits and vegetables.

Over the last five years, cotton and sugarcane farmers have adopted the technology.

Anil B. Jain, managing director of Jain Irrigation Systems, told The Telegraph that the next uptick in growth would come from soyabean, oilseeds and pulses, while the final step would be to use the technology to grow rice and wheat.

The company is looking to expand in more regions. Initially, a large part of its irrigation business, which accounts for 50 per cent of its revenues, came from western and southern India. It has now expanded in states such as Rajasthan, Himachal Pradesh and Haryana.

The company has a limited presence in eastern India. Over the next three years, the company wants to expand in the east where it sees a huge potential from the rice growing areas.

“We are very much intertwined with rural India. We have a good presence in the western and southern regions. We are slowly growing in north India and, finally, the company will look to expand in the east. There has been a change in the mindset of farmers and many of them now consider drip irrigation to be as important as fertilisers and seeds. We hope that over the next 3-5 years, the company will touch the lives of one million farmers every year,” he said.