The Telegraph
Friday , August 8 , 2014
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Audi unveils the A3 sedan

Joe King in New Delhi on Thursday. Picture by Yasir Iqbal

New Delhi, Aug. 7: German car major Audi today rolled out the A3 sedan at a price ranging from Rs 22.95 lakh to Rs 32.66 lakh.

The company has positioned the car as a compact premium sedan on a par, price-wise, with the premium hatchbacks A Class and B Class from Mercedes-Benz and 1 Series from BMW.

“We think this is the right product for self-driven and young customers in the urban environment. Besides, we are targeting those existing Audi customers who are looking for a second car. We expect 15 per cent of our total sales to come from the A3,” Audi India head Joe King said.

Audi has priced the diesel variant of the A3 lower than the petrol one. The petrol variant, powered by a 1.8-litre engine, will be priced at Rs 28.95 lakh. The diesel model, with a 2-litre engine, comes in four variants priced between Rs 22.95 lakh and Rs 32.66 lakh.

King said the A3 was expected to join the compact SUV Q3 and sedans A4 and A6 to drive its growth in India.

“As expected in the first half of the year, the industry growth was flat but we expect sales to pick up in the second half. As for Audi we are looking at double-digit growth this year, which will be another record year for us,” he said.

In 2013, Audi sold 10,002 cars — the first to cross the annual sales milestone of 10,000 — and stayed No. 1 ahead of German rivals Mercedes (9,003 units) and BMW (7,327 units).