The Telegraph
Saturday , August 2 , 2014
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Petrol to fuel Tata Motors game plan

Dhar in Calcutta on Friday. A Telegraph picture

Calcutta, Aug. 1: Tata Motors is looking to tap into the rising demand for petrol vehicles with its new Revotron engines.

The company plans to use the engine in its upcoming models — the Zest and the Bolt.

Tata Motors has reported a 26.93 per cent decline in total sales last month at 1,49,597 units against 2,04,744 units in July 2013.

Passenger vehicle sales fell 15.30 per cent to 9,167 units from 10,824 units a year ago.

“We are strong in diesel segment and with this new engine we hope to make strong inroads into the petrol car segment, which is 50 per cent of the passenger car market,” said Ashesh Dhar, national sales head (south and east) of the passenger vehicle business unit of Tata Motors.

He said the demand for petrol variants was higher than diesel cars.

According to Dhar, the penchant for petrol cars was on account of the narrowing price gap between petrol and diesel.

He said the company had developed the 1.2-litre petrol engine in collaboration with global companies such as AVL, Bosch, Honeywell, Mahale and INA.

“Engine is a major component of a car and so we are engaging people to experience the latest innovation in engine technology that would go into our future petrol cars,” Dhar said, adding that the engine and product development mark a new phase for the company.

“The Revotron 1.2l will power our upcoming cars —Zest and Bolt,” Dhar said.

The company has set up a Revotron lab in South City Mall in Calcutta to generate interest among buyers.

“With innovative awareness campaigns, we are building a strong technology quotient for our global Indian customers,” he said.

He added that the launches would start from the festive season, beginning with the Zest.

Tata Motors has launched a campaign to showcase the petrol engine across the country.