The Telegraph
Monday , June 23 , 2014
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Mela boost to fair entrepreneurs

- 60 stalls at Tulsi Bhavan offer jewellery, sari, salwar kameez & more

Jamnashtami in August, Jamshedpur shoppers have an excuse to splurge in advance.

Try Unnati Mela at Tulsi Bhavan, Bistupur, and you can be inspired to stock up for Durga Puja and Diwali too.

The fair, being organised by philanthropic outfit Marwari Yuva Manch, showcases the wares of 60 women entrepreneurs from across Jharkhand as well as neighbours Bengal, Odisha and Bihar.

Principal of Kerala Samajam Model School Nandini Shukla inaugurated the second edition of this three-day fair on Saturday. It will conclude on Tuesday.

On offer at the three-day fair are kundan and polki jewellery, bed linen, homemade pickles, designer saris and salwar suits and gift items.

“The fair provides a platform to women entrepreneurs. These women from all over the eastern region look forward to put up their items at the mela. It’s a win-win situation for everyone. Besides, our customers are more than happy to visit the fair because they get to take home some unique products,” said Susheela Sanghi, president of Marwari Yuva Manch, Surabhi branch.

Of all the stalls, the jewellery section is drawing the biggest crowd, Sanghi added.

Apart from polki and kundan, the fair has precious diamonds as well as junk jewellery to suit the taste of women of all ages.

The choice of fabrics, colours and designers in the clothes section is also ample,” Sanghi said.

From georgette and chiffon to chanderi and cotton, there is a fabric for everyone. Then, there are lightweight, attractive chiffon saris that can be worn comfortably even in humid weather.

The colours and designs, too, are vibrant and chic.

“We visit the fair because we don’t get this kind of rare collection in the local markets. Be it designer wear, kantha saris or home décor items, the fair has it all,” said Vinita Kedia, a visitor.

Open everyday from 10am to 9pm, entry to Unnati Mela is free.