The Telegraph
Thursday , June 5 , 2014
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Triumph sales drive

Vimal Sumbly in New Delhi on Wednesday. (PTI)

New Delhi, June 4: British motorcycle maker Triumph is targeting a three-fold increase in sales in India and plans to sell around 2,700 bikes in two years.

According to company officials, the brand has received great response from both the smaller and metropolitan cities and there has been a consistent rise in sales.

Triumph made its debut in India last year and has till now sold around 450 bikes, which would go up to 500 by the end of this month, officials said.

The company has received more than 30 bookings on the first day of opening its maiden dealership in north India here today.

The company plans to open stores in Calcutta and Chennai in the next few weeks. “We expect to sell a total of around 1,200 units in 2014-15 and looking to retail 1,500 units in 2015-16,” Triumph Motorcycles India managing director Vimal Sumbly said.

The company plans to take the number of outlets to around 12 by March 2016. “This (Delhi) is our seventh outlet in the country. We will close the year at nine dealerships. By 2016, we are looking to have 12 outlets,” Sumbly said.

Triumph will also launch a 250cc bike by 2015. The company plans to take on Honda, Kawasaki, KTM and Bajaj who all have 250cc sport bikes in their portfolio.

Triumph had entered India with 10 models. “There is a huge market for lower displacement bikes in India and we want to reach to new customers as well as first time bikers. We have not decided from where it would be produced,” director, sales and marketing (global), Paul Stroud, had said.