The Telegraph
Monday , June 2 , 2014
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Destination Dosa bigger, bolder

- In search of brand push, Madrasi Sammelani canteen gets new address

Munching on your favourite onion butter masala dosa or savouring the urad vadas at the Madrasi Sammelani will be a different experience from July.

For, the three-decade-old canteen is all set to shift to a new building, barely 10metre from the existing one on L Road in Bistupur, Jamshedpur.

A two-storey building, on the same premises where the eatery is now located, is being constructed for Rs 1.2 crore. With this, the 400sqft canteen will turn into a 4,800sqft swanky restaurant, offering a variety of south Indian favourites.

The 300-odd members of Madrasi Sammelani, who run the canteen, have put on their thinking caps to come up with a peppy name for the eatery.

“We want the delicious south Indian dishes available at Madrasi Sammelani to become a brand of their own. A full-fledged restaurant is a step towards that,” said G. Shankar, president of Madrasi Sammelani, adding that they would try their best to get up and running by July.

Tata Steel vice-chairman B. Muthuraman is expected to inaugurate the new building.

Of the Rs 1.2 crore fund, Shankar added, the lion’s share came from the revenue generated by the canteen over the last 32 years. Besides selling south Indian delicacies, the society also multiplied its revenue by renting out the banquet hall for weddings.

“A couple of fixed deposits in the name of the society have also matured and that money too has gone in for the construction of the new building,” Shankar added.

While the ground floor will house the restaurant, the second floor will be rented out either to a bank or any other commercial outfit.

Though Madrasi Sammelani came into existence about 98years ago, the present building was constructed after eight years. The canteen, however, was built only 32 years ago.

“The canteen was started with the aim to provide authentic south Indian food to Jamshedpur residents. Initially we had to struggle a lot, but gradually people loved our food. The south Indian filter coffee is a favourite beverage among Jamshedpureans,” said Shankar.

What is your favourite dish at Madrasi Sammelani canteen?