The Telegraph
Monday , May 19 , 2014
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Raking in revenue with rustic appeal

- 8-month-old Amadubi resort on holiday list of executives, students from across nation

‘A’ for attraction. ‘A’ for Amadubi. ‘A’ for achievement.

Initial hiccups notwithstanding, the state’s first rural tourism project is, finally, looking up. Corporate executives and students from the state and country have been swamping the getaway in Dalbhumgarh block, 65km from Jamshedpur, since its inauguration in September last year. And the coffers are already jingling with Rs 3.30 lakh.

Also known as Rusika Sangeko or the abode of artists, the Amadubi resort is a utopia for environment enthusiasts. Besides life in the lap of nature, a stay also promises mouth-watering Santhali delicacies like chokla peetha and smoked chicken, tribal dances to the tune of dhol and mandar, dabble in archery and pyatkar painting, besides local sightseeing.

Though the sizzling summer can be a drawback, Jharkhand Urja Vikas Nigam Limited is all set to provide electricity connection to Amadubi to make it more tourist-friendly. Currently, the resort uses solar lights and there is a standby generator too.

Kalamandir, a city-based NGO that is the implementing agency for the rural tourism project, has also raised a boundary wall to plug security gaps. “The boundary promise has been fulfilled and we have received Rs 3 lakh from the state government for power connection. There will be a separate transformer installed by Jharkhand Urja Vikas Nigam here,” said Amitava Ghosh, secretary of Kalamandir.

He added that their annual revenue target was Rs 7.3 lakh and they would close in on the same if not cross it in the next four months.

According to Ghosh, the past eight months have welcomed about a dozen families from Jharkhand and Bengal, besides students from IGNOU, IIM-A and XLRI and executives from Tata Chemicals and Larsen and Toubro. “They have loved tribal food, art and culture. Members of CII have also visited Amadubi,” he said.

Nitin Agarwal, branch manager of L&T, said their team of 20 had a great stay in February.

“We were there for three days and two nights. It was an awesome experience. We learnt tribal dance, ate tribal food and dabbled in pyatkar art. Power connection would be a bonus. We wish to visit again,” he added.

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