The Telegraph
Monday , May 12 , 2014
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Cool new times for old movie address

Jugsalai residents, collars up. Gaushala Talkies, better known to city buffs as GT cinema, will get cool and spicy.

The old Friday favourite will have air-conditioners and a food court, an overhaul aimed at wooing movie buffs who don’t mind spending a little more on extra comforts.

Though GT cinema, as it is popularly called, underwent a renovation in 2009, its owners did not install ACs to keep ticket prices low. At a time when people pay hundreds at multiplexes, tickets at the Jugsalai hall still cost Rs 20 and Rs 30.

But now, times are changing, said Amit Agarwal, one of the proprietors.

“We want more family crowds here. Yes, families do come, but during summers, they are completely drained out by the time the movie ends. When we upgraded the cinema, we couldn’t install air-conditioners owing to paucity of funds. We’d like to do so now,” said Agarwal.

The reason is near home.

Movie buffs living in Jugsalai said they preferred to drive over 10km to watch films at Eylex or Payal Cinema, both in Mango, than hop across to GT. “We have regular movie plans on Tuesdays. We prefer Eylex despite the distance and high ticket prices. GT is nearby, but who watches movies without AC in summers! After all, the movie experience should be enriching,” said Gurdeep Singh Bhatia, a cloth merchant who lives less than a kilometre away from GT.

Currently, GT boasts pushback seats and good sound quality. The interiors are in bright colours give the hall a happening look.

Proprietors are also mulling a food court to add zing. “The food court plan is yet to be finalised. We hope ACs get installed soon,” said Agarwal.

GT currently has 800 seats of which 160 are in the dress circle.