The Telegraph
Sunday , May 4 , 2014
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Honda sets sales target

Sen: Driving growth

Calcutta, May 3: Honda Cars India Ltd is looking to sell over 3 lakh cars in India annually by 2017, senior vice-president (marketing and sales) Jnaneswar Sen said in an email interview with The Telegraph.

In 2013-14, Honda sales rose 83 per cent to reach 1,34,339 units, registering the highest annual domestic sales. “The year witnessed our entry into the diesel segment with i-DTEC diesel engine technology and two big launches — the Amaze and the all-new City. In terms of annual sales volume, we expect to cross 3 lakh units by March 2017,” Sen said.

Attributing the performance to its diesel foray, Sen said the fuel price decontrol would not affect the company.

“We were very confident that our diesel engine will create a significant impact in the market. We had put together the know-how of Honda related to engine development in this 1.5 litre i-DTEC diesel engine and we are confident that it is difficult for others to catch up with our diesel engine performance.

“Honda has a very strong presence in the petrol car market with its i-VTEC petrol engine. Since we have in-house local production of both petrol and diesel engines in India, we can quickly capture the changing trends in customer demand and respond well with the supply,” Sen said, putting the current diesel-petrol ratio for the City at 70:30 and for the Amaze at 60:40.

The company’s next big launch, the Mobilio, will be in the MPV (multi-purpose vehicle) segment. Recently, the MPV offerings such as the Maruti Ertiga, Nissan’s Evalia and the Chevrolet Enjoy have not seen much movement, but Sen remains confident.