The Telegraph
Saturday , April 5 , 2014
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Harvard role for Fergie

London: Alex Ferguson is to become a Harvard academic after agreeing to a “long-term teaching position” at the Ivy League University.

Britain’s most successful ever manager will return to the Boston institution next month to lecture senior executives from around the world, less than a year after giving its Business School an unprecedented insight in to his coaching blueprint.

The 72-year-old, who retired from management last summer after 26 years in charge of Manchester United, will begin his new role as part of a new programme entitled ‘The Business of Entertainment, Media and Sports’ in early May.

“I’m delighted to have the opportunity and privilege to contribute to such a respected centre of excellence,” Ferguson said.

“The time I have already spent at Harvard has been a stimulating experience and I look forward to developing my relationship and activities with the students, faculty and friends of the Harvard Business School community.”

In 2012, Harvard Business School professor Anita Elberse examined Ferguson’s management approach to develop a case study called ‘Sir Alex Ferguson: Managing Manchester United’.

Following that, she and Ferguson collaborated on an analysis of his methods, resulting in a Harvard Business Review article in October of 2013. The Scot also participated in a number of Elberse’s classes.

In ‘Sir Alex Ferguson: Managing Manchester United’, published in the Harvard Business Review, Ferguson had said: “When I arrived (at United), only one player on the first team was under 24.

“Can you imagine that, for a club like Manchester United? I knew that a focus on youth would fit the club's history, and my earlier coaching experience told me that winning with young players could be done and that I was good at working with them.

“So I had the confidence and conviction that if United was going to mean anything again, rebuilding the youth structure was crucial. You could say it was brave, but fortune favors the brave.” (Agencies)