The Telegraph
Monday , March 31 , 2014
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Gizmo geeks turn BJP glitz

The BJP is set for a hi-tech campaign in the Lok Sabha elections using the latest gizmos.

With gadgets in hand, the party is not leaving any stone unturned to woo the voters and even monitor campaigns by its leaders across the state. The party has set up a call centre where campaigns of different leaders are regularly monitored. The information is later briefed to the state leadership.

State BJP spokesperson and newly elected MLC Sanjay Prakash Mayukh said: “On a daily basis, the call centre interacts with panchayat presidents and senior leaders, who are campaigning. The call centre executives after getting feedback from the leaders, inform the state leadership about the campaigns and the next strategy.”

To make poll campaigning even more technologically sophisticated, the entire BJP office has been converted into a Wi-fi zone.

Many BJP office-bearers and its leaders have been provided the password for availing the Wi-fi connectivity. The idea behind making the office a Wi-fi zone was that leaders could be updated with all the news and information about the party.

The BJP is also planning to link all the district media cells to make available election-related data. The district media cells will be assisted by volunteers, who will provide information not only to call centre executives but also to the party election commission cell put up for monitoring poll-related events.

The cell, managed by BJP office-bearers, takes up issues that relate to violation of model code of conduct by leaders of other parties.

A member working at the cell said: “The JD (U) candidate from Nawada, along with his supporters, held a meeting with Vikash Mitra (paid government volunteers) seeking support in favour of the JD(U) candidate. This was a clear case of violation of model code.”

The members of party election commission in Nawada informed the state cell, who will later approach the state election commission with the grievances.

At the entrance of the party office, a large LCD screen has been installed. It beams news related to the party.

Sanjay Chaudhary, the state BJP information technology cell in-charge, said: “Using latest technologies, news and documentaries related to the party are being beamed on the LCD screen. This is also a way of campaigning because party workers get updated with various rallies addressed by BJP prime ministerial candidate Narendra Modi.”

Also, with video-conferencing facilities, the party has been connected with its units in different states.