The Telegraph
Thursday , March 13 , 2014
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Hyundai pricing dares rivals

B.S. Seo (left) with Rakesh Srivastava in New Delhi on Wednesday. Picture by Yasir Iqbal

New Delhi, March 12: Hyundai Motor India today launched its compact sedan Xcent, pricing it aggressively between Rs 4.66 lakh and Rs 7.19 lakh.

The introductory price is likely to help the company give a tough competition to Maruti’s Swift DZire, priced between Rs 4.85 lakh and Rs 7.32 lakh and the Honda Amaze, which costs Rs 4.99 lakh to Rs 7.55 lakh.

The Xcent will be available in 1.2-litre petrol and 1.1-litre diesel variants. It is built on the same platform as the compact car Grand i10.

“Developed with the best of Hyundai Motor’s world class technologies, the Xcent will create a new benchmark in terms of quality, design, space, features and driving pleasure in the compact sedan segment. We have invested extensive effort in competitively pricing the Xcent to offer excellent value,” managing director and CEO Bo Shin Seo said.

According to Hyundai, the sub-four-metre sedan segment accounts for 81 per cent of the sedan market. The company expects the Xcent to fuel sales this year after witnessing an overall decline of 1.2 per cent at 6.33 lakh units in 2013. “The Xcent is a world-class product developed for India,” Seo said.

The new model will complete Hyundai’s portfolio in the sedan segment from entry-level sub-four metre to the premium executive segment.

“The compact sedan segment has been one of the major drivers of the Indian car market with about 24,000 units a month. We believe the segment will continue to grow and the Xcent will fuel the growth,” senior vice-president Rakesh Srivastava said.

The Xcent will also be available in two automatic petrol variants priced between Rs 6.28 lakh and Rs 7.19 lakh.