The Telegraph
Monday , March 10 , 2014
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Warm start to swadeshi fair

- Mela on till March 15

Amazing collection coupled with pocket-friendly prices equal to a shopping spree.

This mantra worked once again for the Swadeshi Mela at Gopal Maidan that opened to a huge footfall on Saturday evening.

Organised by Centre for Bharatiya Marketing Development, a wing of Swadeshi Jagaran Manch, the fair was jointly inaugurated by Jamshedpur East MLA Raghubar Das and former legislator Sarayu Roy. It is on till March 15.

From madhubani saris and dupattas, dress material of chanderi silk to raw silk saris and printed khadi dupattas, the Swadeshi Mela is the one-stop solution for all your shopping worries.

“I found the printed khadi dupattas very attractive. You can wear it with any single colour salwar kameez,” said Rakhi Das, a homemaker who dropped in on the first day.

There are more than 300 stalls. While the Bhagalpuri silk sari in uncommon shades drew a good number of visitors, the stall selling madhubani saris for Rs 3,500 onwards also saw huge footfall. Tussar and raw silk saris are available for Rs 2,200 and above.

For college-goers, the choices are ample. Junk jewellery like terracotta, dokra and tribal jewelleries are up for grab. But, the tattoo stall is likely to attract the teenagers most.

Apart from apparel, household items and food products, there is also a yoga stall and an ayurvedic kiosk.

The traders are also beaming. “We have started on a positive note. A lot of visitors are buying Kashmiri handlooms, as the price here is much less than what is offered at stores,” said Nazir Ahmed, a Kashmiri handloom kiosk owner.

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