The Telegraph
Saturday , March 8 , 2014
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Tech chariots to take Modi’s word to voters
- Equipped with smartphone, in-charge of rath to email pictures to BJP office

Latest technology seems to be best bet for BJP this election.

A team of young men, sporting state-of-the-art smartphones and laptops in their palms, were seen at the BJP office on Friday busy in arranging the launch of rath (chariot) of Narendra Modi, the prime ministerial candidate of the party.

A part of the ‘Har Har Modi, Ghar Ghar Modi’ campaign of the party, a total of 250 vehicles, all mini buses and SUVs, are ready to move around the state and spread Modi’s word of development across the state.

Quite unlike the party’s ways which mainly holds traditionalism as their key, these raths are just not normal vehicles modified with flex boards sporting pictures of NaMo. “The campaign has been planned with a lot of research and modern technology. Each of these vehicles has got an LCD screen and a new genset. The plan will surely be a hit,” BJP state president Mangal Pandey told The Telegraph.

The 250 raths will go to each constituency and will conduct four to five sabhas or meetings everyday in different panchayats. “People will be shown Modi’s life first, how he rose from selling tea to becoming the Gujarat chief minister and one of the most influential leaders of the country through his hard work. The BJP will try to portray through the audio-visual messaging programme that Modi is the most capable man to become the Prime Minister. Excerpts of Modi’s speech during the Patna’s Hunkar Rally have been selected to be shown to the people. He had spoken a few lines in Bhojpuri which have been included. One crore pamphlets and 25 lakh stickers will be distributed. An expert in each vehicle will ensure that things go on smoothly. The aim is to hold 50,000 meetings in the next 50 days in more than 8,500 villages of Bihar,” another BJP official told The Telegraph.

BJP members said each of these vehicles will have a GPS device. “The leaders sitting at the BJP Patna office will know the location of the vehicle through GPS. Once a programme is completed in an area, the expert in the vehicle, though his smartphone, will have to fill empty fields like the area name, the crowd generated and click a photograph of the programme to send it via email to the party office. The office leader will be given an iPad to receive the mail immediately,” the official said.

Officials were silent on the cost factor. A source said the upgrade cost of each vehicle was around Rs 1-2 lakh.