The Telegraph
Wednesday , February 19 , 2014
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Animation tips to crack exams

- Success story of start-up founded by IIT-BHU passout with roots in Bihar finds mention in US business journal

A BTech passout of Indian Institute of Technology-Banaras Hindu University (IIT-BHU) has dared to walk off the trodden path and help students by making animated movies on various subjects related to competitive examinations.

Imran Rashid (24), hailing from a village in Madhubani, is now reaping the fruits of his hard work. The success story of his firm, Sparkle Edusolutions, founded in Varanasi in 2011, has got mention in an American business journal Cases in Business Marketing published by McGraw Hill Publication two months ago.

Sparkle Edusolutions is now making waves making animated movies to help aspirants for various competitive examinations, including IIT-JEE and Common Law Admission Test (CLAT), among others. The firm, associated with many schools in Varanasi, is helping students get closer to their dream careers.

“The second chapter of the business journal narrates the success story of Infosys, while my company’s success story has got mention in the eighth chapter. I consider it my biggest achievement so far,” said Rashid.

Talking about what inspired him to start a firm for making animated movies, when he was in the fourth year of BTech at IIT-BHU, Rashid said: “When I was in the fourth year of BTech, my other IITian friends and I had to take classes at a CBSE school, Aryan International School, in Varanasi after its authorities approached IIT-BHU. I just loved to teach. We used to teach students with the help of projectors and audio-visual clips, which worked wonders for them. I realised that teaching in schools could be upgraded if audio-visual methods were applied.”

“So I started Sparkle Edusolutions in 2011. For aspirants of competitive examinations, the animated movies made by our firm could be of great help and help them crack the exams,” said Rashid.

Speaking on the things to be kept in mind while making animated movies, Rashid said: “For us, the most important thing is to keep the script of our animated movies strong. We make animated movies for educational purposes. So the script has to be strong enough to meet the educational requirements of students. We also make sure to get the copyright of our animated movies,” said Rashid, who completed his school education from Samastipur.

Some of the topics on which Rashid and his team work make animated films are structure of atom, laws of rotational motion, basic mathematics, legal aptitude and reasoning, covering various areas of physics, chemistry, mathematics and law.

The firm founded by Rashid has members who are former students of IIT-Delhi. “The present 12 members are experts in their field. We are planning to expand our services to other states to help give the firm a pan India identity. We are in talks with companies like JustDial. Without the support of big companies, we cannot take our operations to other states. Whatever we are earning now, we are putting back into the company. We have reinvested the Rs 35 lakh earned from our company so far,” added Rashid.

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