The Telegraph
Friday , January 24 , 2014
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Jet joins fare war

New Delhi, Jan. 23: Jet Airways today joined the price war by slashing fares by 50 per cent for tickets bought today and tomorrow.

The 30-day advance purchase scheme is available on domestic flights of the carrier’s no-frills subsidiary Jet Konnect, which handles almost 80 per cent of Jet’s domestic traffic.

Earlier this week, local airlines such as SpiceJet, IndiGo and Air India triggered a fare war by announcing promotional offers. GoAir slashed ticket prices by almost 20 per cent, while low-cost carrier SpiceJet announced a 50 per cent discount on base fares for all domestic tickets bought between January 21 and 23.

The move is seen both as a bid to combat the January-March lean season and as a precursor to a price war, which is likely to hit the Indian skies with AirAsia India starting operations later this year.

Under Jet’s scheme, discounts will be offered on tickets booked at least 30 days prior to travel and will be till April 15.

Travel portals have seen an upswing in sales for tickets during this period. “The discounted airfares launched by SpiceJet and shortly followed by IndiGo have definitely brought cheer to the Indian traveller. With bookings having increased by almost four-five times over the past two days, Jet and Air India have also joined the race to leverage advance bookings,” president of Sharat Dhall said.

In February last year, the Naresh Goyal-led airline had announced the sale of 20 lakh seats on domestic routes at a starting price of Rs 2,250 for travel till December 31.