The Telegraph
Thursday , January 16 , 2014
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An organic fair at Jhaal Farezi

The big ‘O’ — organic, silly! — took over Jhaal Farezi last weekend. From fruits and veggies to moisturiser and masala mixes to even tunics and towels — everything was rolled out the natural way at the two-day fair called Go Organic, held in collaboration with Earth Day Network.

If you’re still confused about all things organic, anything that is free of pesticides or chemicals is organic. Visitors stopped by, sampled, asked the what-why-how of going organic and then shopped bags full from stalls put up by more than 17 brands and farms.

(L-R) Madhu Neotia, Kunal Basu, Arindam Sil, Harsh Neotia and Sukla Sil caught up over brunch at Jhaal Farezi. “I have had organic meals abroad but this is the first time I am having one at a Calcutta restaurant. I loved the organic phuchka,” said Basu, author of The Japanese Wife.

Even the brunch menu rustled up by Sumanta Chakrabarti, the corporate chef of Ambuja Neotia Group, was completely organic, using ingredients from the participating stalls. “Based on the list of ingredients the vendors could supply, I created the menu. We organised this festival because of our stress on nutrition and healthy lifestyle, which is ensured when one uses organic products. In fact, Jhaal Farezi will continue to go organic with its brunch every weekend till February-end,” said Sumanta.

A crisp winter afternoon, a live band performing old and new numbers, and a healthy vegetarian organic spread — here’s to more organic in the city!