The Telegraph
Thursday , January 16 , 2014
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Cement firm excels in NE

Guwahati, Jan. 15: Dalmia Cement Bharat Limited has sold over a million tonnes of cement in the Northeast a year after it started operations in the region.

“Dalmia Cement operations in the Northeast have played a pivotal role in sustaining growth, signifying best-in-class quality and strength. It is a moment of pride to be the only brand to have achieved over a million tonnes of sales in just the first year of operations in the region,” said M.C. Kini, chief executive officer (Northeast), Dalmia Cement Bharat Limited.

The company had laun-ched its operations last year with Olympian pugilist from Manipur Mary Kom as its brand ambassador for the company in the region.

“I am happy that Dalmia Cement has carved a niche for itself in the region through customer focus, quality and consistency,” said B.K. Singh, senior executive director, marketing and corporate communications.

Dalmia Bharat Limited, part of the Dalmia Group, is a pioneer in the cement manufacturing for over seven decades since 1939. The company has an installed capacity of 3.2 million metric tonnes of finished cement in the Northeast.

The company recently celebrated completion of its first year of operations here. A coffee table book, 365 days of Excellence, encapsulating events and achievements of the brand since its launch in the Northeast, was also released on the occasion.

Dalmia has acquired two units in the region — a 76 per cent stake in Calcom Cement Ltd for equity value of Rs 315 crore and secured a full ownership of Adhunik Cement, including a 25MW captive power plant for Rs 1,085 crore.

“We are open to setting up a greenfield project here but the priority is to stabilise our investments and build higher throughput in the short term,” Kini had said last year.

Sources in the industry said fundamentally, the market for cement was not defined. “Market share is determined by the production capacity of various units. Local manufacturers have about 70 per cent share in the Northeast,” a source said.

After Dalmia’s entry, the import of cement to the region has come down to an extent.