Published on 14 September 2013
The interiors of Nom Nom restaurant have been done in hues like black, grey, red and gold
A gigantic dragon swirl in the centre of Nom Nom, the new Asian cuisine restaurant at the Ashok Hotel, is arresting. The swirl serves a dual purpose -- it conceals a pillar in the middle of the room and creates a space for private dining areas at four different levels. And yes the higher you go on this spiral seating arrangement, the bigger 'must' be the bill that you notch up!
This is the restaurant chain's first outing in Delhi after Mumbai which has two Nom Nom outlets -- one each in Versova and Bandra. But this is not the only venture of two young entrepreneurs behind it -- Dharmesh Karmokar and Hitesh Keswani of Silver Beach Entertainment & Hospitality. They also run the Silver Beach Caf and the Indian restaurant, Jantar Mantar, both in Mumbai. The Delhi venture, however, is in partnership with B.K. Modi's Spice Global. Both companies have a 50 per cent stake in the newly formed Smart Global -- the company which will handle Nom Nom in Delhi.
Nom Nom is lavishly spread over 11,000sqft and offers 170 covers. The colour palette is made vibrant with black, greys, red and gold. It offers a private dining room, al fresco dining as well as a Chinese tea lounge. The cuisine, which has been culled from eight different regions of China, also features favourites from Southeast Asian countries. The house specialties include prawns in mustard, spinach dim sums, tofu agadeshi and wasabi water chestnut.
The restaurant, which will throw open its doors to Delhiites formally on September 23, will brighten up the evenings with interesting events. Chow Nights on Fridays will include karaoke or a DJ playing live and a live noodle counter where the chefs will prepare the noodles from scratch right before patrons and cook them fresh!
Karmokar says: "Despite being located inside a five-star hotel, we have consciously kept the prices competitive." So, a meal for two would cost about Rs 1,600 minus drinks. However, dishes using more expensive ingredients like duck or rock crabs will be priced higher.