The Telegraph
Monday , July 29 , 2013
CIMA Gallary

Bengal to Boston, adda casts a web

The Bengali adda has gone global and anyone from Barrackpore to Boston can join in at the click of a mouse.

Derek O’Brien & Associates has launched a portal called that will bring print, video and radio to a common platform and spin a worldwide web for adda.

“Earlier adda used to happen on the road, now it happens through print, video and even radio. This digital platform will be the first Bengali global adda forum that people from Barrackpore to Boston can participate in,” said Derek O’Brien, the skipper of the eight-member web team.

The website is apolitical and social, though the Trinamul Rajya Sabha MP admitted that it would have an editorial leaning as the name suggests.

“The Trinamul Congress has many other web platforms that the party uses for political news, it doesn’t need this,” he said.

The website will run content — both news and infotainment stories — in English, Bengali and Hindi.

The subject choice is quite vast, ranging from features such as exclusive excerpts from A.P.J. Abdul Kalam’s yet-to-be-released book to Bengali music tracks to the top news of the day.

Adman Anurag Hira has designed the portal’s logo — three Ms in the Bengali font.

Sections like M3 News and M3 Features will carry stories from Bengal and India. The top five news items (Top 5) will be uploaded every six hours while the Twitter Say section will feature political tweets.

Those looking for featurish stuff can read regular columns such as Green Card by Arnab Ray, Notes from Harvard by Sugata Bose and This & That by Mudar Patherya. The blog section features posts from bloggers P for Pheesh, Metro Channel and Coolkata. It will talk about experiences in and around Bengal.

Also available is M3 FM, a 24-hour Bengali music channel with over 5,000 Bengali songs that one can tune in to.

“The idea is to give people around the world the option to play their favourite songs, minimise the window and go on with whatever they are doing,” said O’Brien.

The M3 TV section will be launched on August 11 with an eight-minute film titled Dekha Hobe Ei Banglay, featuring 100 stars from the state — from Bappi Lahiri to Leander Paes to Sourav Ganguly to Sharmila Tagore.

“Both recorded and live streaming options will be there, but this will happen step by step,” O’Brien said.

A chat and comments section will be added on August 11 to make it a regular adda zone. Visitors can post links on Facebook, Twitter and YouTube.