The Telegraph
Tuesday , May 14 , 2013
Since 1st March, 1999
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Mother Dairy looks east

Calcutta, May 13: New Delhi-based Mother Dairy, which today entered the dairy products segment in the city, aims to earn Rs 100 crore in revenues from the eastern region in three years.

The milk and dairy products company is a wholly owned subsidiary of the National Dairy Development Board (NDDB) and different from Mother Dairy Calcutta, which is promoted by the Bengal government.

At present, the firm has launched ice creams in the east, which contributes Rs 25 crore to Rs 30 crore to its revenues annually.

On the national level, the company is expecting its turnover to touch Rs 2,000 crore in three to four years from the dairy product segment from about Rs 620 crore last fiscal. It is also planning to enter Gujarat, a stronghold of Amul.

“For the last two years, we have been making a conscious attempt to create a national footprint and be present in major Indian cities. In a year and a half, we will be in the top 25 cities in the country,” said Subhashis Basu, business head (dairy products), Mother Dairy Fruit & Vegetable Pvt Ltd.

“Our dairy products business has been growing at a compounded annual growth rate of 30 per cent in the last few years. This year we hope to touch Rs 800 crore revenues. The per capita consumption of dairy products in the eastern region of the country is still low and this offers a huge untapped potential,” he said.

Mother Dairy today launched its plain dahi, mishti doi, lassi in bottles, frozen yoghurts, paneer, UHT (ultra-high temperature) processed milk, butter and cheese in Calcutta.

“We are in the process of setting up a mishti doi plant in Calcutta under contract manufacturing and this should be done by next month. This will be in Howrah and will be in a Thacker Dairy’s unit,” he said.

Basu said his company did not sell milk in the eastern region. The NDDB helped set up Mother Dairy Calcutta to replicate the success of the New Delhi-based entity. After the initial years of handholding, the NDDB exited Mother Dairy Calcutta, which is now run by the state government.