The Telegraph
Tuesday , April 23 , 2013
Since 1st March, 1999
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Applied art takes centre stage

- Kalpana of final-year students

Bhubaneswar, April 22: Final-year students of the department of applied art of B.K. College of Art and Crafts demonstrated their creativity in their annual product-designing exhibition.

Titled Kalpana, the three-day exhibition concluded on Saturday. The art works were displayed at Lalit Kala Akademi’s regional centre.

Ten-odd art students took part in the event. An individual artiste chose a product, gave it an apt moniker and envisaged brand promotion for it. All of them prepared calendars, web pages, billboard replicas, print advertisements, label designs and many such things. The students designed the products keeping in mind the shape, colour, size, fragrance and other demands of the customer.

Satya Ranjan Barik, a student, who had chosen talcum powder as his product, said: “I have named my product Get Up, as it is very refreshing. I have given it a light blue colour that symbolises tranquillity. Along with an enticing fragrance, it has the capability to kill germs as well.” It took Satya three months to prepare the content. Anita Nayak, another student, who created a multicoloured umbrella, showed how it was not only trendy but also handy in all weather conditions.

“The exhibition is a tradition for the applied arts department of our college wherein the fourth-year students prepare a campaign for various utility products through flex prints, calendars, magazine and newspaper advertisements. They also create other interesting and appealing ways of branding various products and work on copy writing as well,” said principal Baladev Maharatha.

The students demonstrated their products such as hair oils, t-shirts, umbrellas, bags, toothpaste, mosquito coils, cleaning kits and others. The design campaigning also included visual advertisements of 40 seconds duration. “Such an exhibition is a result of mental exertion and this experience will prepare them to enter the real market with a go-getter attitude,” said head of department Gajendra Padhi.

The visitors appreciated the innovativeness of the students. “I liked the art work, where a student has imagined a frog as a mosquito repellent,” said Sadashiv Dash, a banker.