The Telegraph
Wednesday , February 20 , 2013
Since 1st March, 1999
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... Try music instead

... Try music instead

Dimapur, Feb. 19: It is unusual for people to roam the streets of Dimapur after 7pm. If at all there are, the steps are homeward bound. But when a projector was suddenly put up on Diphupar Gate and started playing a track with a unique fusion of local and western music, how could the music-loving Naga not pause.

As soon as the crowd gathered, a group of young and edgy boys and girls started distributing pamphlets and held up the cause of the show in their hands — that of a clean election and the right to vote.

The architect of this spectacle, Alobo Naga, a pop-rock singer who has made Nagaland proud by getting featured in the top list of international charts recently, has his hands full. He is caught up with a project what he calls a “political activity”. Asking people to vote and realise the value of it and not its price with his song My vote makes my future, which he composed for the Election Commission.

Alobo, who said he was always involved in social issues and wrote and sang on those, narrated how the unique initiative came about.

“Chief Election Commissioner J. Alam wanted to approach the voters through music as it is the pulse of the state. They wanted me to write a song to reach out to the people. For this purpose they approached Youthnet, an organisation here that acts as an interface between the government and the youth, to approach me,” he said.

Alobo then took it a step forward and planned to involve as many artistes as possible for the video which would increase the appeal of the video for people across the state.

“We wanted to show the youth how the artistes are united for the cause of a free and fair election,” he said.

And so the song was the product of artistes of several hues within the Nagaland fraternity.

“The result was a very upbeat song with a unique mix of folk and western music,” Alobo said.

“So in this process DJ Ina did the music, Sunep Lemtur worked out the chord progressions, Asalie Peseiye did the rhyming of the rap and Tetseo sisters did the folk,” he said.

After recording they made DVDs and sent them to 1,600 churches across the state under the The Nagaland Baptist Church Council.

“To begin the campaign we set up a projector in the hub of Dimapur, played the video and distributed pamphlets. The response was overwhelming,” he said.

They are now doing it in different parts of the city and the state everyday. The team moves from one locality to the other, playing the video and distributing pamphlets.

Alobo, who is hopeful of a strong impact of the campaign on this election, said they would conclude the exercise with a live concert just before the elections this year.