The Telegraph
Thursday , December 27 , 2012
Since 1st March, 1999
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Twin stores on Jharcraft’s New Year calendar
- 6000sqft emporium to debut in coal town in a week, January date for another in steel hub

Call it a never-ending quest to evolve.

Jharcraft, which for one needs no introduction, is all set to augment Jharkhand’s silk economy with two new emporiums in Dhanbad and Jamshedpur, and a manufacturing unit in Deoghar in 2013.

Managing director of the handloom and handicraft corporation Dhirendra Kumar said the coal town mega store was coming up on the first floor of City Centre on Luby Circular Road, near Combined Building, while the one in the steel city would have an address in Sakchi.

“We have rented on a monthly basis 6,000sqft at City Centre and zeroed in on 15,000sqft in a four-storied building near Sakchi roundabout. These will be exclusive Jharcraft emporiums, selling our trademark silk and handicraft products. We will inaugurate the mega store at Luby Circular Road, which will be Dhanbad’s first, once interior decoration work is complete,” Kumar, who is also special secretary in the state industry department, told The Telegraph. He did a recce of the upcoming emporium in the coal capital on Christmas and said it would be opened soon.

In-charge of the emporium in Dhanbad Pushpranjan said they might open as early as within a week. “Our managing director has said he will request chief minister Arjun Munda to do the honours,” he added.

Sources said the Dhanbad store would be managed and maintained by Jharcraft employees, while the one in Jamshedpur would be given to a franchisee.

Dinesh Sonthalia, who owns the selected building in Sakchi, may be given the franchise to sell Jharcraft products on commission basis. The expected debut of the emporium is January.

In Deoghar, the corporation is all set to launch a silk carpet production centre in Jhumarbad village of Debipur block by next month. Currently, its products are sold in Deoghar from the Urban Haat.

Jharcraft is also planning a leather accessories manufacturing unit in Deoghar, where experts from National Institute of Fashion Technology (NIFT), Calcutta, will impart training to target groups, comprising women and youths.

Another NIFT-supported training centre is likely to come up in Hazaribagh, where the focus will be on surface ornamentation work like kantha stitch, tie-and-dye, etc. The fashion tech cradle has been assisting Jharcraft at its Kharsawan-based training centre, which deals exclusively in silk.

National Institute of Design (NID), Ahmedabad, has been roped in too to launch diploma courses in the silk and handicraft sectors in Ranchi. It is set to start a short-term course for weavers in Bhagaiya area of Godda, known for its quality silk.

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