The Telegraph
Wednesday , December 12 , 2012
Since 1st March, 1999
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Facebook pitch for ODI

From Facebook to flash mobs — snazzy promotion ideas for the January 19 India-England ODI in Ranchi were proposed at IIM on Tuesday.

A team from the Jharkhand State Cricket Association (JSCA), which will host the much-awaited tie at the world-class International Cricket Stadium in the capital, was on campus, seeking suggestions to make the mega event extra special.

JSCA president Amitabh Chaudhary conducted the interactive session with budding managers in the afternoon.

While a group of IIM brains proposed that Jharkhand’s first-ever ODI can be promoted through popular social networking sites such as Facebook, some others came up with shock publicity ideas such as flash mobs.

A flash mob is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment and advertisement.

Yet another group of IIM students suggested local flavour to the match. According to them, mementoes for players and officials should look and feel like Jharkhand. For instance, they can be Jharcraft products, which are both indigenous and aesthetic.

A tour of the state’s rural hinterland was also among ideas put forward by the wannabe managers.

Sources in JSCA said apart from the last suggestion, which will need approval of respective team managers, the others could be implemented without any hitch.

About 150 IIM students will work as volunteers during the India-England ODI. “In fact, 200 of us were ready to be involved and make the match memorable,” said Rajeev Gupta, an executive student.

Gurtej Singh, a student member of IIM’s media cell, echoed him. “We will do our best, as the JSCA president has rightly pointed out to us that managing such a mega event would also be a learning process for future managers like us,” he said.

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