The Telegraph
Tuesday , November 27 , 2012
Since 1st March, 1999
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Cima Art mela 2012

Top Trends at Cima art mela 2012

Like previous years, the first 10 minutes of the first day-first show are the most crucial. This is when the biggies fly off the shelves. At CIMA Art Mela it pays to be the early bird.

Men are buying more. They are also no longer the conservative ones. Result: experimenting more and accepting the new like never before.

The surprise buyer genre turned out to be kids! Children responded well to the art placed well within their eye level, often pushing and prodding their parents to make a ‘cooler’ choice, ditching the ‘old-fashioned’.

A steady surge in international buyers. It’s the price factor at play here. Coupled of course with the authenticity and reliability of the platform. The mela also drew crowds from all over the country, with buyers coming in from Mumbai, Delhi and even Surat.

Pop picks moved from ‘pretty’ to ‘pretty avant-garde’. More and more buyers moved away from traditional mediums and classic styles, underlining the effect media, especially the Internet, has on Gen X and Y.

it’s getting increasingly interactive. Shoppers are asking many questions, ranging from preservation to framing.

Size still matters! People do want to spend more money on larger artworks.

A queue snakes up the stairs of Sunny Towers on Friday as people wait for the first-mover advantage. The Mela crowd count? 2,000-plus!

After the day’s showing and selling, the CIMA Art Mela adda was the highlight — an outlet for all things state-of-the-art. The shamiana on the CIMA lawns, done up in red, yellow and green — the CIMA Art Mela logo colours — was the adda spot, shining bright with numerous lights and vibrant Feng Shui-inspired art on mountboard by husband-wife duo Shyamal and Chandrima Roy, both participating artists at the three-day mela. “We do it every year. Last year, the motif was owl,” smiled Chandrima, who dropped by with daughter Doel, also a budding painter. In true-blue Bangali adda style, the topics covered Toto tribe to China, the birth of Art Mela to requests for it to travel to Mumbai and Delhi.... What’s adda without lip-smacking food? The Kewpie’s corner with Rakhi Purnima Dasgupta serving up delicacies like Kochuri, Aloor Dum, Fish Fry, Chicken Cutlet, Shingara and Ghugni was the soul of the adda. “One more, please!” was what “Rakhidi” heard most. And not just the artists, some shoppers too rested their tired feet and grabbed a bite after their date with the browse-and-buy mela.

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