The Telegraph
Saturday , October 6 , 2012
Since 1st March, 1999
CIMA Gallary

B-school students eye Stockholm classroom

Students of Chandragupt Institute of Management Patna (CIMP) will soon get the opportunity to visit Stockholm Business School and attend lectures.

The institutes have decided to have an academic tie-up. “Under the exchange programme, faculty, students and even researches from CIMP will visit Stockholm Business School and learn the innovative subjects in the field of management education. Teachers from the Stockholm B-school will also visit Patna and learn what is being taught at CIMP. The programme will benefit both institutes,” CIMP director V. Mukunda Das said upon his return from Stockholm.

He added that the two institutes would go for exchange in research papers. Scholars from CIMP have done research in the field of development management model in Bihar. “This model is now a matter of special interest for marketing researchers across the world. There has been a paradigm shift and sellers are now finding it easy to reach out to the rural areas of Bihar through their products,” Das said.

The research also pointed out how in the past few years people’s purchasing power in the rural areas has increased because of various development activities, he said, adding that the rural people were now buying branded clothes, cosmetics and even electronic products.

The exchange programme with Stockholm Business School, which has tie-ups with Lancashire Business School, UK, Old Dominion University, US, among others, will help the CIMP students gain knowledge on the development studies going on in European countries.

Sharing experience of his visit to Stockholm, Das said Bihar was getting international attention in terms of development.

He added: “The most important dimension of the development model is that it is linked to the social change in Bihar. Researchers in Stockholm are now showing keen interest in understanding the different contours of development management and its impact on social change management dimensions.”