The Telegraph
Wednesday , September 26 , 2012
Since 1st March, 1999
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Nissan launch list

New Delhi, Sept. 25: Nissan Motor plans to introduce 10 models by March 2016 in a bid to capture 8 per cent of the local car market.

Toru Hasegawa, Nissan’s corporate vice-president for Africa, West Asia and India, said the company was aiming to double its sales in India in this fiscal from about 33,000 vehicles in 2011-12. Nissan wants to focus on the small car and the utility vehicle segments, which drive volume in India.

“To become a major player in this market, we have to cover most of the segments, but we will have to keep in mind the affordability of the Indian customers,” said Hasegawa.

Hasegawa said of the 10 models it planned to launch, at least two would belong to the popular Datsun brand. Nissan recently announced the revival of Datsun to develop new platforms for India, Indonesia and Russia.

“The Indian market has a very big opportunity and at this moment the car population is less than 20 per 1,000 people compared with 200 in Malaysia and 150 in Thailand,” said Hasegawa, adding that the low car density in India offers “a super big opportunity”.

The company introduced the Evalia van today priced between Rs 8.49 lakh and Rs 9.99 lakh (ex-showroom Delhi).

Nissan manufactures the Micra small car and the Sunny sedan at its Chennai factory. The plant is owned jointly with Renault S.A.

Meanwhile, Nissan has decided not to continue its partnership with Bajaj for sourcing low-cost cars. Bajaj Auto managing director Rajiv Bajaj declined to comment on the issue stating he has not “heard from them”.