The Telegraph
Tuesday , March 8 , 2011
Since 1st March, 1999
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One more male bastion falls
- Women of Balasore shed inhibitions, come forward to invest in market

Balasore, March 7: Women in this town are trying their hands in share trading, once considered an exclusive male preserve.

The likes of Truptilata Behera, Chandana Mohanty, Sabitri Behera and Mita Gouri Thakkar have proved that they can read the market trends with the same ease and clairvoyance as men. They have been keeping track of investments closely with a firm eye on profits.

Though share market is reckoned among the most volatile section of the financial markets, these educated women, encouraged by their male counterparts, are willing to take risks.

“Ten years ago, there were hardly any women in this business in the town. But things have changed now. With the availability of options like online trading and easy liquidity, women are now ready to be a part of it. Education, too, has had its role in changing the attitude of men towards the entry of women into the field,” said Gyanaranjan Mohanty, a share broker, adding that the average percentage of women involved in this profession could be between 10 to 20.

In Balasore, which has around 30 broker houses, women tend to invest in long-term and mid-term stocks and shares rather than opting for intraday trading and future trading. The trend has also taken turn towards investment is pubic sector undertakings and banking stocks.

“The women are inclined towards banking and major PSUs for long-term (3 years above) or mid-term (6 months to 3 years) investments. Although they don’t generally go for intraday trading, they are very courageous, patient and firm in comparison to their male counter parts,” said Mohanty.

Most of the women, who invest by cutting their savings, do the trading over telephone from their home.

“Most of the women investors don’t want to come to the forefront. Secondly, the women of conservative families would generally not prefer to visit offices. Besides, there is hardly any need to visit broking houses with information about BSE, NSE or overseas stock exchanges available on TV and internet at home,” said Mohanty adding, still there are some who come to broking houses and even participate in discussions.

“We have women investors who mostly like to make safe investments. They often seek our opinion before investing in the speculative market. They need to be encouraged,” said Amar Bhuyan, marketing manager of Sri Ram Insight (a share broking company) at Katchery Road.

Most of the women investors feel that their trading operations of the branded broking houses are transparent. They also feel that their money is safe. Chandana Mohanty, who is being encouraged and promoted by her husband in investing in the stock market, said: “You have to be very selective and study the market situation closely before investing. It is better to invest in blue chips than in small caps.”

“I have been in the market since 1987, when investments were made in physical form and the share trading companies were all based in Calcutta. There were hardly any woman investor in those days. But times have changed. I am confident of getting 12 to 17 percent return on my investments when I am putting money on blue chip companies,” said Bishnupriya Taldi, one of the oldest share market investors of Balasore.

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