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Saturday , January 1 , 2011
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A vibrant blend


At Posture, one of Calcutta’s latest design stores, there’s plenty to catch your fancy. For, what’s most prominent here is the blend of minimalist furniture and vibrant home décor accessories — a store-map that reflects the design philosophy of Manoj Tiwari and Shreekumar Mundhra, directors of Posture.

Long-time friends Tiwari, 40 and Mundhra, 42, opened shop in September 2010. Spread across a sprawling 15,000sq ft on the 11th floor of Park Street’s Magma House, Posture brings together home décor products from the world over.

So, from Italian leather sofa sets, candle-stands from Brazil and rattan (a type of palm used to make furniture) couches from Indonesia, there’s quite an assortment to choose from. Posture’s vast repertoire also includes La-Z-boy recliners from the US and accessories from China, Bali, Malaysia and Spain. There are also vivid metallic wall murals and installations from Chennai as well as rugs and carpets from Indian brand, Hands.

Both B.Com graduates from Bhawanipur Gujarati Education Society College, Calcutta, their passion for design brought Tiwari and Mundhra together. After graduation, Tiwari launched a DHL franchise, before venturing into home décor. He opened Trousseau, a home décor store in 2002. But once he got into business with Mundhra, he shut it down. Their first venture, also called Posture, was an office-solutions store that opened in 2007 and is still operational.

Mundhra, on the other hand, was new to the world of décor before Posture started operations. Having joined his family’s leather business after college, he travelled extensively — experiences that he brought to the table for the home décor arm of Posture.

“My diverse experiences made me realise that Calcutta has a huge gap in terms of offering home décor solutions. The new store is our way of filling that gap,” says Mundhra. In fact, Tiwari and Mundhra handpick each item for the store and travel often to pick up quirky products. Hence, not only are all the products unique, but also singular.

Posture will unveil its new collection later this month, along with another flagship store in Calcutta by April this year. The duo also plans to take the brand to various locations in eastern India.


“We believe that a home should reflect a person’s personality and tastes,” says Tiwari. He adds that with more people travelling abroad now mindsets regarding home décor are undergoing a change.

Mundhra adds that minimalism has taken a backseat. “Straight lines are not in vogue any more. What works is an aesthetic fusion of minimalism with exotic accessories, such as Moroccan or Indian art,” says he.


Being sourced from across the world, Posture’s products present a plethora of aesthetic flavours. “The idea is to offer things that people may take a fancy to on their travels, but are unable to bring back home,” says Mundhra. Take, for instance, the ceramic Buddha busts, colour-glazed in bright green and red and the range of coffee tables. Go for metallic wall murals and installations at the store. Our pick was the music-themed installation, tagged at Rs 16,000 — a quirky piece with a guitar at the centre, encircled by a keyboard and even saxophones.

Another interesting product is the jumbled, hanging lamp in black. Put together as a pile of junk, interspersed with tiny bulbs and acrylic spoons, this one can become a conversation piece in a room.

Posture also offers high-end leather furniture from Europe and the US. Go for the incredibly soft and comfortable easy chair in full-grain leather. Dull-bronze in colour, it’s priced at Rs 43,000. Another eye-catcher is a sophisticated and stylish red leather sofa set from Italy, complete with a two-seater couch and a one-seater chaise lounge (Rs 2.65 lakh).

There’s also is a three-seater beige leather couch that comes with an automated recliner. All you need to do is push a button and the head-rest leans back, simultaneously as a footrest spreads out beneath your feet. Unbelievably posh (and laziness-inducing!), this top-grain leather piece costs Rs 1.68 lakh.

Our pick from the store’s rattan furniture was an elegant couch made of round rattan boxes put together. The flexibility of the material makes it comfortable when one sits on it. Tagged at Rs 51,600.

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