The Telegraph
Wednesday , November 3 , 2010
Since 1st March, 1999
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Light jewellery high on Diwali wishlist
- Low budget ornaments are available in variety of colours and design

Patna, Nov. 2: Lightweight gold jewellery weighing a maximum of one gram is the latest fad this Diwali.

Popularly known as one gram jewellery, they are available in a mind-boggling array of colours and designs, commanding a high admiration and fashion quotient among girls and women alike. Easy on the purse, consumers with small budgets prefer to opt these.

Afsana Khatoon, a faculty of JD Women’s College sitting in a jewellery shop, said: “I do not go after fashion, instead I love to create my own trend. What I like the most in one gram gold jewellery is the colour factor. One can buy jewellery in colours matching and contrasting with their dresses. Be it sarees or salwar suits, whatever the colour of the dress is, one can put on matching jewellery with it. On the other hand, when we talk of only gold, it is mostly available in its characteristic golden colour.”

Gaurav Keshri of Doma Shah Mohanlal Jewellers & Company said: “One gram gold jewellery is in high demand this time. A jewellery piece has a maximum of one gram gold. Our range starts right from earrings for Rs 150 to bridal sets for Rs 12,000.” Gaurav added: “With gold rates getting steeper, we have a good number of consumers demanding one gram gold jewellery. It has made gold look less costly and more affordable.”

Sidharth said: “One gram gold jewellery has an alloy base of copper with gold (one gram) mixed in it. Having these in different colours, we offer guarantee on the colour. Exchange value is 40 per cent.”

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