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Since 1st March, 1999
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Off the B-eaten track
WORTHY OPTIONS: The Institute of Rural Management Anand (Top), and a retail store in Calcutta

Rural management

With lucrative pay packages and work options, rural management has become a sought-after specialisation course today. Career opportunities in this sector include challenging responsibilities in the rural co-operative sector, in development organisations, agri-business enterprises, areas related to micro-finance, food and agricultural marketing and management of agri products.

You can do an MBA in rural management at two prestigious institutes in India:

Institute of Rural Management Anand (IRMA), offers a two-year postgraduate programme in rural management. The programme comprises four different segments — classroom, fieldwork, organisational and management traineeship.

Eligibility: You need graduation with 50 per cent (45 per cent for SC/ST) aggregate marks. Selected candidates have to appear for a written test followed by interviews.

How to apply: Application forms can be obtained from IRMA, Anand 388001, Gujarat, or from State Bank of India or Canara Bank. For more details, log on to:

IIM-Ahmedabad (IIM-A) offers a postgraduate programme in agri-business management (PGP-ABM). It prepares students for careers in enterprises related to agriculture and allied sectors. Admission for this course follows the CAT format.

Eligibility: A bachelors or masters degree in agriculture sciences or agriculture or else, a strong interest in agriculture, agro/food processing, rural and allied sectors.

How to apply: Through the CAT bulletin that can be obtained from the designated branches of the State Bank of India or from IIM-A. For more details, log on to:


Communications management

A course in communications management will help you understand the art of communication for the purpose of marketing. You would gain a crucial perspective about consumer choices and how marketers can understand and influence these choices. Career opportunities include jobs in brand management companies, advertising agencies, marketing research organisations, media organisations, public relations firms, design consultancies and non-governmental organisations.

Mudra Institute of Communications, Ahmedabad, offers a postgraduate course in communications management. The course helps students to relate communication concepts and theories to business requirements.

The admission process is rigorous. Students have to either attempt CAT or GMAT. In addition, shortlisted candidates have to appear for the MICA entrance test. This is followed by a group discussion and a personal interviews.

Eligibility: At least a bachelors degree with 50 per cent marks.

How to apply: Application forms are available at select branches of HDFC Bank, Sate Bank of India, IMS, Career Launcher, Career Forum, Time & Professional Tutorials. For more details, log on to:


Retail management

With the Confederation of Indian Industry predicting at least 1,000 stores in each of the metros over the next two years, a course in retail management will stand you in good stead. Retail education would lead you to jobs in store operations, retail merchandising, marketing and customer relationship management, visual merchandising or supply chain management.

Though many institutes have increasingly started offering retail management courses only a handful of the good B-schools have incorporated them.

Mudra Institute of Communications, Ahmedabad offers a 12-month full-time postgraduate certificate programme in retail communication management.

Eligibility: Admission is open to graduates through a written test, group discussion and personal interview. For more details, log on to:

Welingkar Institute of Management offers a two-year full-time business management programme with specialisation in retail. As a result of a tie-up between Welingkar and Pantaloon India Ltd students get hands-on training working in the offices or outlets of Pantaloon Retail (India) Limited.

Eligibility: Graduation with minimum 50 per cent marks in aggregate. Admission also depends on work experience, academic record, extra-curricular activities, etc.

How to apply: Forms can be obtained from the institute or from Pantaloon stores, Big Bazaar, Food Bazaar and Fashion Station. For more details, log on to:


Forest management

If you would like to combine your interests in forests and natural resources with managerial skills then enroll for a forest management course. A forest management course would involve understanding the need for resources in forestry and allied
sectors. Career prospects include working in the government sector, development organisations, NGOs engaged in research in natural resources and related areas, international donor agencies and financial institutions.

The only place where the course is offered in India is The Indian Institute of Forest Management (IIFM), Bhopal. With annual pay packages ranging from Rs 20 lakh per annum internationally and at Rs 8 lakh nationally, IIFM is the best option for you.
IIFM offers a two-year full-time postgraduate programme in forestry management. The institute is an autonomous institution under the ministry of environment and forests.

Eligibility: A bachelors degree with 50 per cent marks. Candidates appearing for the final graduate examination are also eligible to apply, provided they complete graduation by June 30, 2007.

How to apply: Admission is through CAT. Short-listed candidates are called for GD and interview at IIFM, Bhopal. For more details, log on to:


International business

Increasing globalisation has ushered in a demand for international managers and therefore the need for management courses specialising in international business. As a global manager you will be expected to understand the many nuances of
international business activities.

Career options include job opportunities in a wide spectrum of companies in the FMCG, insurance, banking, IT, pharmaceuticals, consultancy, manufacturing and logistics sectors.

Indian Institute of Foreign Trade (IIFT), Delhi and Calcutta, offer a six-trimester management programme with a focus on international business. IIFT’s MBA course can be compared with some of the world's best international B-schools.

Eligibility: Admission is open to graduates and is on the basis of a written test to be conducted on November 26, 2006, followed by a group discussion and an interview.

How to apply: Application forms can be obtained from IIFT, B-21, Qutab Institutional Area, New Delhi —110 016 or from J-1/14, 7th Floor, EP & GP Block, Sector-V, Salt Lake City, Calcutta — 700091.

You can also submit applications online on

Symbiosis Institute of International Business (SIIB), Pune, offers a masters programme in international business.

Formerly known as Symbiosis Institute of Foreign Trade, SIIB imparts a world vision to its managers through special course modules that incorporate many aspects related to global business.

Eligibility: The minimum eligibility requirement is graduation. A candidate has to take the Symbiosis National Aptitude Programme (SNAP) test and clear it. You can apply online through

Compiled by Tessy Koshy

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