The Telegraph
Since 1st March, 1999
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Saks turns the spotlight on Sabyasachi

New Delhi, April 22: Sabyasachi Mukherjee had a dream debut on the global market just about a year ago, rubbing shoulders with international style biggies on the racks of London's leading fashion store Browns.

Going by the rave reviews from international buyers at the Lakme India Fashion Week (LIFW) 2005, even before he has unveiled his designs on the ramp, Calcutta's star designer might soon be treading more prestigious paths.

If things shape up as expected, the designer is most likely to strike a deal with Saks Fifth Avenue ' the very top of the top buyers at the fashion week.

Michael Fink, fashion director of the high-profile international store and the most sought-after visitor to the designer stalls, said: 'We had identified Sabyasachi at LIFW last year and were very impressed with his designs. We wanted to place an order with him last year itself, but couldn't do so due to purely technical reasons. There were some problems with our import laws. But this year we definitely hope to do business with him.'

Sabyasachi's is one of the very few stalls Fink has visited so far and he was overwhelmed by what he has seen. 'Sabyasachi's designs are very unique and individual. There's something beyond the clothes in his collection, there's a lot of emotion and passion. The designer's own philosophy and personality come across through the clothes and that's what makes them special,' Fink was all praise.

However, he will await the designer's ramp show on April 25 before fixing the deal.

As for the young stylist, Sabyasachi shares excitedly how the 'Browns stint' has turned the foreign buyer spotlight on him.

'Michael Fink visited my stall and was very impressed by the collection. Last year also he was quite keen on my clothes, but that didn't work out due to technical problems. This year I am hopeful it will shape up. But things will be finalised only after the show,' he said.

He adds: 'Since Browns selected my clothes for their racks at last year's LIFW, a lot of foreign buyers this time are flocking to my stall. The Browns stint has raised their expectations about me. Apart from Saks, Villa Moda from Kuwait and others from Singapore have also liked the clothes.'

Another foreign buyer who's keeping a keen eye on Sabyasachi's designs is Sunil Sethi from Alliance Merchandising, the buying agent for a host of international brands including Selfridges.

'I have seen Sabyasachi's creations before and they are just beautiful. I would love to work out something with him this time. But we are not deciding anything so early, we'll wait for the show,' he said.

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