The Telegraph
Since 1st March, 1999
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Enfield bike for the young

New Delhi, March 18: Royal Enfield Motors, the maker of popular Bullet motorcycles, plans to export its bikes to Pakistan. The company is also planning to launch a ‘soft-looking-bike’ to tap the growing young population.

“The Pakistani market has a big appetite for these kind of bikes and we are holding talks for marketing our products there,” said Siddharth Lal, chief executive officer.

Enfield, a unit of the Rs 1,300-crore New Delhi-based Eicher group, currently makes the Bullet series of bikes — Bullet 500, Thunderbird and Electra — powered by 350-500 cc engines.

“We are working on a new engine platform and trying to make the bike more accessible to youngsters who may be awed by the size of the current bikes,” said Lal.

The new bike would be powered by the existing 350 cc and 500 cc engines and would cost around Rs 60,000, he said.

The firm has hired a foreign consultant to help design the new bike. Apart from designing, the company is also looking at forging the gearbox and the engine, which are currently separate, into a single unit, he added.

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