The Telegraph
Since 1st March, 1999
Email This Page
Biz-savvy Madonna rolls out toys based on book

Los Angeles, Nov. 13 (Reuters): A few years ago, if someone said Madonna was selling toys, one would assume sex toys.

But that, darling, is so yesterday for the ever evolving diva-turned-movie-star-turned-GAP-spokeswoman-turned-children’s-author whose publishing blitz in kids books has now paved the way for a new line of products based on her book, The English Roses.

Madonna and merchandising company Signatures Network Inc yesterday announced a deal to develop dolls, apparel, accessories, cosmetics, stationery, room decor and back-to-school products aimed at the “pre-tween” readers, aged 7 to 12, who made Madonna’s book a hit.

“I’m excited about the opportunity to develop a range of beautiful products that will complement the book and continue to spread its positive messages to children,” Madonna said.

Set in London,The English Roses is a moralistic tale about the importance of compassion and friendship through the story of four little girls. The book has been printed in 30 languages, released in over 100 countries and became the largest children’s book release in publishing history with a first printing of 1 million copies. The Roses products begin rolling out in early 2004.

“Madonna clearly knows how to captivate audiences and with The English Roses, she is reaching an entirely new generation on a global level,” said Dell Furano, chief executive of Signatures who is talking with Mattel Inc. about developing dolls based on the books’ characters.

Email This Page