The Telegraph
Since 1st March, 1999
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Pernod set to uncork Jacobís Creek

New Delhi, July 22: Liquor major Pernod Ricard is set to bring Jacobís Creek, one of Australiaís leading wines, into the country.

Liquor industry watchers say that Jacobís Creek is entering India at a time when the five-lakh cases annual wine market in India is poised for rapid growth. Recently, the ministry of food processing industry had sent a proposal to raise wine consumption in the country.

For the uninitiated, Jacobís Creek claim to fame includes the fact that it is the official supplier to Wimbledon for more than five years. A company spokesperson says about 3,00,000 glasses of Jacobís Creek are consumed at Wimbledon every year.

Bryan Fry, chief viticulturist for Jacobís Creek, whose main job is wine tasting, said, ďWe are keen to introduce our wines in India. Jacobís Creek is ideal for the Indian wine lover because of its simplicity, richness of flavour and fresh taste.Ē

The launch will be done by Orlando Wyndham, a wholly-owned arm of Pernod Ricard. MNC liquor company Seagram India will be doing the marketing and promotion of the brand.

Initially, the product will not be available in the retail outlets, but only through servings in select restaurants and pubs. However, later the idea is to hit the retail outlets, said Fry. The company has identified Calcutta, Delhi, Mumbai, Bangalore, Goa and Hyderabad as cities where wine has the maximum potential in India.

Since it will be sold as servings, prices will depend on the place where it is served.

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