The Telegraph
Since 1st March, 1999
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EB get sponsor for kit
- Merchandising of club colours on the anvil

Calcutta: East Bengal have roped in Reebok as one of their key sponsors.

Announcing this Friday, club secretary Kalyan Majumdar said that Reebok’s association with East Bengal was a “torch-bearing effort” and would herald a “new era” in Indian football.

As per the agreement, Reebok India Co. will provide East Bengal players with jerseys, shorts and socks as well as practice accessories. The players, however, will retain their choice of using individual brands of shoes during practice and matches.

Though the kit was initially due to be introduced during East Bengal’s campaign in the ASEAN Club Championship starting in Indonesia July 13, city fans will get to see their favourites donning the new jerseys Saturday itself, in the Super Division derby against Mohun Bagan.

Siddhartha Verma, MD, Reebok India Co., said the contract with East Bengal is till March, 2005. He, however, added that special shoes with the club’s official colours — red and gold — will be launched at various Bata stores in the city during the Pujas. Replicas of the jerseys will also be up for sale in future.

East Bengal captain Suley Musah hailed Reebok’s maiden venture into Indian football as “the best thing to happen here. It’ll give us extra edge over others,” the Ghanaian said after he was handed over the kits.

Bhaichung Bhutia, Alvito D’Cunha and coach Subhas Bhowmick were also present at the function.

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