Mumbai, Jan. 28: Extending its direct sales initiative to include Home Care products, Hindustan Lever today launched Hindustan Lever Network (HLN).
Executive director of new ventures and marketing services, Dalip Sehgal, said, HLL will aggressively foray into direct sales with an aim to lead the segment in the next five years.
This network marketing channel would now carry a range of products across multiple categories like home care, kitchen care, laundry care, male grooming and foods, in addition to the Aviance range. Aviance would come under the umbrella of HLN as the personal care beauty brand in this channel.
“Hindustan Lever Network business opportunity will focus on building entrepreneurs by actively partnering them to success,” Sehgal told newspersons.
The company plans to grow and establish the HLN business through large-scale consultant recruitment and retention and by further expanding the range of product offerings, he said. HLL aims to grow its direct selling partners from 75,000 to one million in five years.
The first such initiative through the launch of Lever Home range of products will be introduced in the market by February 2003.