The Telegraph
Since 1st March, 1999
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Coca-Cola brands to be cheaper

New Delhi, Jan. 10: Coca-Cola India today slashed prices of its carbonated soft drinks by Rs 2 each in north and south India.

The price cut, which will take the battle into rival Pepsi’s strongholds, will also be extended to eastern India, a little later, sources in the company said.

The cola giant said the cuts would be for both its 300 ml and 200 ml bottles. Meant for Coca-Cola’s bouquet of brands — Coke, Thums Up, Limca, Sprite and Fanta, in some of the key markets of north India, the 200ml bottle is being priced at Rs 5 and its 300 ml bottles at Rs 8 in Rajasthan and Uttar Pradesh.

Coca-Cola India’s regional director operations, Vipul Saurabh said: “The prices for both the categories are being cut by over 10 to 15 per cent. This is in tune with our policy to improve the affordability factor and increase the availability of our products to bring them within the reach of the consumers.”

Arch-rival Pepsi has not blinked so far. It has not come out with similar price cut notices. The company refused to divulge its price plans for the future.

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