The Telegraph
Since 1st March, 1999
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Women find it short & sexy, men boring

She finds it “romantic and sexy”, while for him, it’s “slightly boring”.

He enquires “wassup”, while she urges him to “pls call”.

The findings are from an SMS trend survey conducted by Samsung Telecom India across 1,500 respondents in Delhi, Mumbai and Bangalore in October 2002. With SMSing becoming a rage among the young, an equal number of men and women in the age group between 18 and 30 — including students and professionals — were quizzed on a host of issues ranging from their most common message to whether they indulge in SMS flirting.

“The survey is a truly staggering demonstration of the increasing popularity of the SMS facility and we are working towards coming up with more SMS-friendly phones,” said Rajiv Sethi, marketing manager, Samsung Telecom Division, today.

It clearly emerged from the exercise that the short messaging service has helped women in shedding inhibitions and punching in smart messages. The survey reveals that women send and receive more messages than their male counterparts.

According to the Samsung N500 SMS Survey, 70 per cent of the women respondents send over six messages a day as compared to just 58 per cent by men.

Has SMS made people naughty' You bet. The results indicate that 45 per cent of the respondents engage in SMS flirting and 19 per cent of them have been struck by the cupid’s arrow, the short and smart way. Yes, they were “msgd” their marriage proposals.

During the survey, the respondents unanimously revealed that SMS has become an important part of their lives with over 50 per cent of them clearly preferring it over conventional greeting cads.

Eighty five per cent of those surveyed have admitted that they like receiving jokes on SMS. It has also helped in strengthening ties as 80 per cent of the respondents felt that it has brought them closer to their families and friends.

Around 17 per cent of the male respondents have admitted that SMS has caused disturbances in their lives, but for some, it has improved work ethics. Over 35 per cent of those quizzed said they used SMS while sealing crucial business deals.

While forecasting the future, around 58 per cent of the respondents think that the short form of communication is going to change the way we write English and 40 per cent think that it’s going to replace e-mails.

The survey has also pointed out that serious applications like mobile banking, bill status are yet to pick up among the users and for that they want finger friendly phones and hassle-free schemes.

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