The Telegraph
Since 1st March, 1999
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Want a luvm8' Dial AirTel

New Delhi, Nov. 29: Cellular service AirTel will play Cupid and not only get you a girlfriend /boyfriend but also give you a ticket to fly down to the venue of a Shah Rukh Khan and Kareena Kapoor film shoot.

The cellular brand from Bharti Group today launched the first of its kind multi-player mobile dating game using short messaging system (SMS) exclusively for AirTel Magic subscribers across the country.

In this SMS-based game, players are asked a series of funny questions relating to dating and relationships. Questions could range from the ideal dressing to the first sentences on meeting a stranger.

At the end of each round, the system will automatically find and match the two most compatible players of opposite sexes based on their answers. Subsequently, users have the opportunity to chat with each other and make friends.

Rohit Bhatia, head of product development, Bharti TeleVentures, said: “After the highly popular TrakUrMate application, we are making another attempt to bring the element of fun and entertainment to our AirTel Magic subscribers. The vivacity of LuvM8 has the signs of becoming an instant hit with the youth and the young at heart.

“To access LuvM8, AirTel Magic subscribers simply need to send an SMS “LM” to “777”. A contest has been launched for LuvM8 and the winners will get air tickets to fly to a Shah Rukh/Kareena shoot,” said Bhatia.

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