Instagram has announced a few new features for Stories, the most intriguing being Reveal that lets you post a hidden Story for your followers to uncover by sending you a DM.
When the Reveal feature is applied, it blurs the contents of a Story post. Instagram head Adam Mosseri has said that direct messages are an important part of the platform and that stories and DMs account for most of Instagram’s growth.
To access the feature you have to tap the stickers icon when creating a Story and select the ‘Reveal’ option. You will be prompted to type out a hint about your blurred story. Once you post your Story, your friends will only be able to see your Story content if they send you a DM.
The feature is also a good way to start a conversation with a friend and for creators, it will lead to more engagement.
The platform also has a new ‘Add Yours Music’ sticker for Stories that lets users share a song that fits their mood, besides encouraging their followers to share a song as well.
Another cool feature is access to a new ‘Frames’ feature that turns a photo into a virtual Polaroid. You can also add a caption on the virtual Polaroid.