Jack and Frank Together Again; Jack Danielís(R) to Introduce Special-Edition Frank Sinatra Whiskey
In recognition of the relationship between two American icons, Jack Danielís Tennessee Whiskey, in association with Frank Sinatra Enterprises (FSE), is launching a new ultra-premium expression in Travel Retail this October. Crafted from special ďSinatra barrelsĒ the Jack Danielís Sinatra Select is bottled at 90 proof and comes in a specially designed one-liter bottle. The premium package also includes a specially designed gift box and book telling the story of the legendary Jack Danielís and Frank Sinatra relationship. A Travel Retail exclusive, the suggested retail price for Jack Danielís Sinatra Select will be determined market-to-market.
Jack Daniel's Sinatra Select ultra-premium whiskey and packaging is shown. (Photo: Business Wire)
Commenting on the special Jack Danielís offering honoring his father, Frank Sinatra, Jr. said that ďDad would be very flattered by the association.
ďThis fine Tennessee Whiskey, or Old No. 7 as he referred to it, was a favorite part of my fatherís life and he loved both sharing it with his friends and introducing it to new acquaintances. Iím very pleased to continue to be a part of the Jack Danielís family and feel the introduction of Sinatra Select is an appropriate tribute as we near my fatherís 100th birthday in 2015,Ē said Sinatra, Jr.
According to Jim Perry, managing director for Brown-Forman Travel Retail the parent brand of Jack Danielís, the idea for a Jack Danielís premium whiskey to salute ďOlí Blue EyesĒ has been suggested for many years.
ďIt was common knowledge both within the entertainment industry and in the world of Jack Danielís that Frank was one of Jackís biggest and most loyal fans. He often referred to his favorite whiskey as the ĎNectar of the Gods.í In discussing this special edition Jack Danielís, the Sinatra family responded with a great deal of enthusiasm. All Frankís children were vocal and encouraging in their endorsement. We feel that Jack Danielís Sinatra Select will quickly become a cherished item for your home bar and encourage folks to enjoy this superb whiskey,Ē Perry added.
On stages throughout the world from 1950s thru the 1990s, Sinatra would always offer a toast to his audience with a glass of Jack Danielís in his hand.
Hand selected by the Master Distiller Jeff Arnett, ďSinatra barrelsĒ used to make the product were crafted to provide an extra full character and darker rich amber color by exposing the spirit to extra layers of toasted wood on the inner surface of the barrels. The extra rich barrels were mingled with classic Old No. 7 Tennessee Whiskey and bottled at 90 proof resulting in a character that is full of oak and spice notes with an exceedingly smooth vanilla finish. The smooth, bold character of the whiskey is meant to embody the smooth, bold character of the man.
In addition to Travel Retail, Jack Danielís Sinatra Select will be available at the Jack Danielís Distillery in Lynchburg, Tennessee in 2013.
Jack Danielís Sinatra Select was introduced on October 23, 2012 at the Tax Free World Association meeting in Cannes, France. The news conference was attended by Frank Sinatra, Jr., who later performed at the launch event for the product honoring his father.
About Jack Danielís
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Danielís is the maker of the world-famous Jack Danielís Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Danielís Single Barrel Tennessee Whiskey, Jack Danielís Tennessee Honey, Jack Danielís Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Danielís Country Cocktails.
Frank Sinatra Enterprises (FSE)
Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatraís name and likeness rights and represents the artistís rights to Columbia and Capitol catalogues. FSE evaluates innovative new products and venture opportunities with respect to the legendary entertainerís name and likeness, as well as Sinatraís audio and visual recordings. (www.sinatra.com)
Jack Danielís encourages its friends to drink responsibly.
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